History

During the 1980s, Strawberry Shortcake became a huge fad for children throughout the United States. At the time, there were many related products, such as sticker albums, clothes, a video game by Parker Bros. entitled Strawberry Shortcake Musical Match-Ups for the Atari 2600 [1], and numerous other products. Several TV specials were made featuring the characters, one each year between 1980 and 1985, when the fad had waned. Kenner produced no new dolls or toys thereafter.

In 1991, THQ tried reviving the franchise by producing an updated line of Strawberry Shortcake dolls. Strawberry and five of her classic friends each got a makeover with new clothes, hair, and eyes. However, the line enjoyed at best a modest success, lasting just the one year.

In 2002, the franchise was revived again, this time with a revamped look by a different designer.